OUR SEVICES

Can focusing on users benefit brands? The answer is a resounding yes. More and more businesses and companies know how important it is to put people at the center, to work based on their needs. Brand strategist HDxTeams works by helping brands focus their resources on opportunities that can generate value, guiding them towards innovative initiatives that transcend, through their users.

In this course, HDxTeams will help you propose strategic branding solutions, putting the main focus on users. Become your client’s ally, by creating comprehensive proposals and adding value in each of the contact points that you design for them.

What will you learn in this online course?

Start the course getting to know HDxTeam, who explains how Teams of he became a Brand Strategist before talking about his career showing you some of his references.

Learn what a brand is beyond a logo, the elements that make it up, the importance of working on it and properly defining its graphic representation based on the user's understanding.

You will define the problem that the brand seeks to solve, identifying the ​​opportunities that exist, profiling the user and building a value proposition that is sustainable for the brand, as well as attractive and strategic.

Work on the Brand Wheel, defining the personality, values, ​​and tone (both visual and voice). Learn various naming techniques until you find your brand name.

Understand the brand identity materials that you will focus on. HDxTeam shares a format for you to materialize the design and graphic style, and to align your vision with that of your client. In addition, HDxTeam teaches you how to organize everything in a strategic brand document in order to share it with any other designer who becomes part of the design team.

You will develop a practical case that answers the strategic questions and frameworks of the course, with the aim of finding a name for your brand, a logo, and the development of a list of contact points that define your brand identity and that respond to the problem being solved.

You will end the course with a value proposition for your brand that is well thought out and focused on the user.

Who is this online course for?

Graphic or visual communication designers with a focus on developing brand identities and branding. It is also aimed at entrepreneurs and people who have an interest in starting a business or establishing their brand’s strategic guidelines.

Requirements and materials

You don’t need any previous knowledge to complete this course.

As for the tools, you will need a program to present your project, it can be PowerPoint, Google Slides, or similar. Either way, you will have to deliver your project in a PDF.

For the creation of your logo, you will need some design software such as Adobe Illustrator or Photoshop.